basque-spanish-german graphic communication and photography by anna schimpf.
The fusion of rationality and sensitivity.
organization and craziness
logical structure and unleashed creativity
abstraction, productivity and happiness.
Graphic Design is communication.
Design has to to look good, get people's attention, be memorized, excite, make people fall in love.
But that´s not everything.
Because design is communication.
Design is only as good as the strategy behind it. Therefore, a profound understanding of your world (your company, your brand, your message, your client) is the first step in my projects and processes.
Guiding you step by step to the perfect result, I place the right questions in the right moment and help you answer them, without ever loosing the big picture out of sight.
Because only who knows WHAT they want to say and TO WHOM, knows HOW to say it to generate the desired effect. This is effective communication.
Is your message young, funny, serious, wild, professional, personal, self secure, quiet? If you need someone to traduce your message visually into a language that suits you and that is understood by your target, you found what you were looking for.
more about what I do